The Pink Jeep Tours

Just stumbled across this amazing idea for a tourist activity. It is called the Pink Jeep Tours. They take you off-road touring in pretty pink Jeep Wranglers. They have two outfits currently: one is Sedona and one in Las Vegas. They take you off the trail in style to explore ancient ruins, history of the area, history of native American culture, and some beautiful southwestern scenery. I got a good laugh out of the pink jeep wranglers, but it actually sounds like a pretty good concept.

Here is a video with more details and you can see the pink wranglers:

This looks pretty fun...

At the Chicago auto show you can get a free ride on jeep's in-door test course. This looks like a good time. Here's the photo

Jeep Wrangler Unlimited Success

The Wall Street Journal had a good story yesterday about how the 4 door Jeep Wrangler Unlimited has been outselling the traditional 2 door model "mainly on the strength of its marriage of off-road capability with greater practicality and comfort." The article compared the success of the Unlimited to the 1970's Jeep CJ-7. The CJ-7 had a longer wheelbase than the CJ-5 targeting greater comfort in addition to off-road capabilities. The CJ-7 went to market with much different messaging that Jeep had pushed with previous models. But Jeep has continued to build on the idea over the years moving beyond their stronghold off-road to appeal as a lifestyle vehicle as well.